Your Ultimate Guide to Brand Design

Etsy Business Brand Design

Now you have a vision and a mission for your business, you are ready to decide how you want your brand to look and feel.

I urge you not to spend too much time on this part of your brand.

You can make a logo and choose colours, select fonts and decide on a brand voice in a day. You honestly don’t need to spend any more time than this in deciding your visual brand identity.

It’s much more important to know who you are serving and what value you are offering than what your brand looks like.

The only thing that is important is that you are consistent.

That is, you need to be using the same fonts, colours and voice throughout your Etsy shop and across your social media platforms.

Define Your Brand Personality

So first let’s identify your brand personality. Look at this diagram on page 22 of the workbook and decide where your business lies.

The Profitable Coach Lab Workbook (5) (1)

Make Your Brand Guide

Find the brand guide on page 23 of your workbook.

To make your brand guide, first make a brand mood board by collecting some images on Pinterest to make a mood board like this one. Look for colours, fonts and designs that inspire you and Pin anything that you would like to influence your Etsy shop’s look.