Your products are the building blocks of your business and offer the solution to your customer’s problems and pain points. Take some time, therefore, to think about what you will offer and why you will offer it. Keep your ideal customer in mind throughout this process.

Complete the worksheet on page 17 of the workbook to help you nail down what coaching digital product you will create.

If you truly want to know whether or not a product will sell you can put it up for sale and see if people will actually pay you for it. Market research and surveys can give you an idea about the success of a product, but real product validation only happens when money changes hands. True validation comes from people paying you for your product.

Therefore, it might be a good idea to make a prototype of your product, take a few initial sales and then quiz your customers about their experience.

You can ask them directly for feedback by sharing a short questionnaire. An incentive such as a free download or coupon code might also help convince your customers to take part. In the workbook are ideas for the types of questions you might include in such a questionnaire.

Use the questions onpage 18 in the workbook now to plan your own feedback questionnaire.

When choosing what to sell in your Etsy shop, you need to consider your strengths, talents and skills. Choose to sell something you know. Stick to creating products that fall in line with your expertise and experience then you’ll be sure to be making quality products that will delight your customers.

Also, it’s worth asking yourself, are you happy to focus exclusively on that product? Is it something you’re passionate about? You want to be sure you’re picking to create something you enjoy making and that makes you happy. There’s no sustainable business if you don’t enjoy it.