When designing your product think about the colours, patterns and textures your ideal customer would like and integrate these into your products.  Often this means being aware of current trends in your niche. 

There are many different ways you can stay on top of trends. For example, Etsy and Google have posts about current trends which you can take a look at for ideas. In addition, Stationery Trends is a site packed with inspiration for what is trending and Pantone.com announces a Colour of the Year each year. All of these sites, as well as what is trending on social media, will give you a great insight into the trends to include in your products.

Record your ideas about trends on page 16 of the workbook.