Create a Brand Style Guide
Create Your Own Etsy Business Brand
You now have all the tools you need to develop an impressive Etsy business brand. Using all of your ideas from your workbook, you can collect together all of the elements of your brand to create a Brand Style Guide.
A Brand Style Guide is a rulebook for your brand that gives specifications on the look and feel of your brand. As well as presenting the fonts, colour palettes, logos and imagery of your brand, your brand guide will also tell your story, share your values and explain your mission and vision.
A Brand Style Guide is a rulebook for your brand that gives specifications on the look and feel of your brand. As well as presenting the fonts, colour palettes, logos and imagery of your brand, your brand guide will also tell your story, share your values and explain your mission and vision.
You can access your copy of the Brand Style Guide template here. As you work through the template, identify areas from your workbook that you will include in your Brand Style Guide.
Your Brand Style Guide can include the following:
- Mission statement
- Vision statement
- Target audience
- Brand personality
- Core values
- Your brand story
- Logo
- Colour palette
- Imagery
- Typography
- Brand voice
To sum up, your Brand Style guide will identify what you stand for, who you serve, and what your business looks like.
Now open the Brand Style Guide Canva template and add all of your information to create your own brand bible.
Workbook Exercise
Module 3: Lesson 3
Create your brand style guide using the Canva template.