Validating Your Product Idea

Now you know your ideal customer you now need to discover what type of coaching digital product they need.

So, in this lesson you will validate your product idea.

This will involve using your own expertise and experience to develop some ideas for products.

You’ll gauge interest in your coaching digital product idea to see if potential customers are actively searching for it online, analyse your competition to learn more about the kinds of products your customers want, and consider incorporating current trends into your designs.

Ultimately, your customer needs to buy what you make.

Therefore, it is essential to ensure there’s demand for your product before you start creating it.

And that’s why you need to validate your product ideas before starting to create anything.

However, many Etsy sellers fail because they ignore because they think they know what their customers want.

So, if you spend some time now validating your idea, then you’ll give yourself a much higher chance of succeeding with your product.

Validating your product idea is such an important step because even if you make a beautiful product, if your audience isn’t interested then it’s going to be extremely difficult to sell.

The 5 Key Areas For Validating Your Product:

Validating your product idea can be simplified into 5 key areas:

1.    Gauging interest

2.    Analysing your competition

3.    Incorporating current trends

4.    Creating a prototype for feedback

5.    Making quality products

Ok, so let’s look at each of these in more detail now in the following lessons