Why should I sell digital products?

(This post discusses general digital products that you can create to make passive income. If you’re interested specifically in digital products for your coaching business, you might prefer this post: Why Sell Digital Coaching Products? instead.)

There are so many reasons that you need to be selling digital products.

Firstly, you can add streams of passive income to your business and secondly you don’t have to store or ship physical products.

However, above all digital products are low risk and cheap to produce.

So, if you want to work as little as possible and enjoy earning a passive income as you sell content over and over again then digital products are definitely for you.

Digital product ideas

Therefore, just for you, here are my top 10 digital product ideas:

1. Ebooks

First, these are probably the simplest digital products to produce and sell online.  Evidently, the best selling ebooks are usually how-to guides, so if you have knowledge about a particular area or a passion you want to share – you might consider writing an ebook.  Moreover, Selz has some great ideas on how to produce and sell your ebook.

2. Digital art and printables

Of course digital art is fun to make and sells extremely well.  Your customer can either use your product in their own creations or print it out and use instantly.  Furthermore, you can use online platforms such as Canva or subscribe to Adobe and use InDesign, Illustrator or Photoshop to make your products easily.

So some ideas include:

• Patterns and textures
• Clip art
• Vector graphics
• Business logo packs
• Greeting card designs
• Wall art
• Printable games
• Colouring pages
• Wedding invites
• Invites for parties
• Decorations for parties
• Party tags
• Scrapbook papers
• Phone evites

Certainly have a look at my shop Abbey Gate Designs for some ideas of the sorts of things you could create.

3.  Templates

In addition, you can make a huge variety of templates to sell.  That is to say templates such as:

• Business card templates
• Powerpoint templates
• Photoshop templates
• Blog or web graphics
• Social media graphics
• Phone backgrounds
• Email scripts / swipe files

After a quick browse over at Creative Market I found this gorgeous PowerPoint template, for example:

4.  Software

Indeed, if you are able to code, then there are lots of digital product ideas you could use:

• WordPress themes
• Website templates
• Mobile apps
• Video games
• Plugins
• Web-based applications or software

In fact, take a look at WATDesignExpress.com who are graphic designers and web developers who create beautiful website templates.  

5.  Photography

• Stock photography
• Mock-ups
• Photoshop actions

Importantly, any keen photographers can use their skills to produce high-quality photos for bloggers and website owners.  Additionally, with some photoshop skills, you can always consider making mock-ups from your photos too.  Have a look at Graphic River for inspiration.

6.  Audio and music

Similarly, there are many different types of audio digital products such as:

• Podcasts
• Audiobooks
• Foreign language lessons
• Karaoke
• Sound effects
• Musical tracks
• Audio clips
• Ringtones and jingles

For instance, Ditto will release your music for you and help you to create a launch strategy so that you can see your music appear in the world’s music stores and keep 100% of everything you earn.

7.  Documents

On the other hand, you might like to try selling documents.  As well as being simple to produce, there are lots of examples such as:

• Resumes
• Lead magnets
• Checklists
• Guides
• Action plans
• Forms
• Spreadsheets
• Contracts

Here KICKRESUME, for example, offers the opportunity to search and use resumes by people who got hired by the world’s top companies.

8.  Education

In essence, e-Learning is a huge industry and because course providers can offer education in many niche areas, it is an ideal digital product. That said, learning material digital products include:

• Courses
• Workshops
• Resource libraries
• Online community groups
• Membership sites
• Workbooks
• Educational worksheets
• Lesson plans

Teachable helps you to easily create an online course with their powerful yet simple all-in-one platform, for example.

9.  Planners and organizers

Equally importantly, planners and organizers help people set their personal goals and plan out daily tasks and are extremely popular.  Therefore, they make great ideas for digital products.

Examples include:

• Journal prompts
• Printable calendars
• Planners and organizers
• Habit trackers
• Progress trackers

In fact, my Etsy shop MiriCampbell has a number of planners and printable tool kits designed to help your business growth.

10.  Patterns

And finally, offering instant download patterns for different craft activities can be very lucrative.  Overall, ideas for the types of patterns you could produce include:

• Sewing patterns
• Craft templates
• SVG Cricut files
• Knitting patterns
• Crochet patterns

For example, here is a cute knitting pattern for Bill the Pigeon available from the Etsy shop knitforvictory

So, what digital product will you create?

To sum up and to help you choose what digital product you want to create, I’ve created a handy checklist for you.  Just simply subscribe to my email list below to download your free digital products checklist.

In short I hope these ideas have inspired you and given you an idea about the digital product you will create and sell.

What will you create?

Join the conversation in the comments below!

Want a helping hand creating coaching resources for your business?

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