What Course Should You Create as a Coach? Start With These 20 Ideas

If you’re a coach who wants to create digital products but you’re stuck on what to actually build, you’re not alone.

Maybe you’ve asked yourself:

• “What kind of course should I make?”

• “Will anyone actually buy this?”

• “How do I turn my coaching into something I can sell on repeat?”

Before you get lost in Canva templates or overwhelmed with course platforms, take a deep breath because this blog post is designed to help.

Below, you’ll find 20 profitable coaching course ideas pulled from the most in-demand, transformation-driven topics in the personal development space.

These are exactly the types of offers that coaches are turning into income-generating digital products, and you can too.

Let’s get you inspired (and moving).

20 Profitable Course Ideas for Coaches

Each of these ideas can be turned into a mini-course, workbook, toolkit, or self-guided challenge — without needing a complicated tech setup.

1. Goal Setting Mastery

Why this matters:

Goal setting is one of the most foundational coaching tools, yet most people don’t know how to set goals they actually stick to. Clients either aim too big without a plan or too small without meaning. A well-designed course on goal setting helps them set realistic, purpose-driven goals that align with their values, not just their to-do list.

How to deliver it:

• A self-paced digital workbook with reflection prompts

• A 30-day goal-setting challenge delivered via email

• A short video or audio series guiding them through the framework

Bonus ideas to add value:

• A printable goal review tracker

• Monthly or quarterly check-in templates

• A “vision to action” roadmap to bridge big goals with daily habits

2. Growth Mindset Reset

Why this matters:

Growth mindset is at the core of lasting personal change. Clients who lack it often self-sabotage, fear failure, or give up when things get hard. Helping them shift into a growth mindset not only improves outcomes in their personal and professional life, but it also creates a deeper sense of self-trust.

How to deliver it:

• Guided journal with prompts to reframe limiting beliefs

• 5-day mindset challenge via email or private podcast feed

• A printable or digital workbook on “Fixed vs Growth” thinking

Bonus ideas to add value:

• Before & after belief reframe examples

• A visual “Mindset Shift Map”

• Daily affirmation cards or audio pep talks

3. Abundance Mindset

Why this matters:

Many clients are stuck in scarcity thinking, especially around money, time, or success. An abundance mindset opens them up to opportunities, gratitude, and possibility. This is a high-impact topic for money coaching, business coaching, and mindset work.

How to deliver it:

• Self-paced workbook exploring scarcity vs abundance

• Visualization audio series focused on worthiness and wealth

• 21-day abundance journaling challenge

Bonus ideas to add value:

• “Proof of Abundance” tracker to help them rewire their lens

• Guided visualizations or scripting exercises

• Printable affirmation deck focused on expansion and receiving

4. Overthinking and Spiral Reset

Why this matters:

Overthinking is one of the biggest barriers to clarity and action. It keeps clients stuck in mental loops that drain their energy and sabotage decision-making. This course provides fast relief and gives clients the tools to reset their minds when spirals start.

How to deliver it:

• Guided audio walkthroughs for in-the-moment resets

• A daily spiral journal to track patterns and redirect thinking

• A one-page decision-making framework

Bonus ideas to add value:

• Spiral interrupter scripts (“What to ask yourself when you’re spiraling”)

• A printable “reset ritual” card deck

• A short masterclass on mental clarity techniques

5. The Wheel of Life

Why this matters:

The Wheel of Life is one of the most powerful tools in a coach’s toolkit. It gives clients a quick, visual snapshot of which areas of their life need attention. It helps them identify gaps in alignment and invites intentional rebalancing.

How to deliver it:

• Interactive PDF workbook with journaling prompts for each life area
• A coaching-style video or voiceover walkthrough
• A printable or digital self-assessment tool

Bonus ideas to add value:

• Monthly or quarterly check-in sheets
• A habit tracker aligned to life areas (health, career, relationships, etc.)
• A “life alignment” worksheet to set goals for each category

6. Daily Gratitude Practice

Why this matters:

Gratitude is a simple but transformative mindset shift. When clients develop a daily gratitude habit, they begin to rewire their brain to notice what’s working instead of focusing on what isn’t. It boosts emotional resilience, happiness, and even physical wellbeing.

How to deliver it:

• A 21-day printable gratitude journal
• Daily email or audio gratitude prompts
• A self-paced reflection workbook with weekly themes

Bonus ideas to add value:

• A set of printable affirmation cards
• Gratitude challenge checklist
• A visualisation script or guided gratitude meditation

7. Happiness Habits

Why this matters:

Many clients pursue external goals hoping they’ll feel happier once they achieve them. This course flips the script and focuses on building internal, sustainable happiness through intentional habits. It’s backed by positive psychology and applies across niches.

How to deliver it:

• A workbook covering 5–10 science-backed happiness habits

• A 7-day challenge delivered through email or an online portal

• Interactive checklist or printable tracker

Bonus ideas to add value:

• Daily joy prompts
• A “happiness menu” of micro-actions
• Video walkthrough of each habit with examples

8. Purpose Driven Productivity

Why this matters:

Productivity is about doing what matters most. This course helps clients align their tasks and schedules with their bigger life vision, so they can stop spinning their wheels and start creating traction.

How to deliver it:

• Productivity workbook or digital planner with reflection prompts

• Time-blocking template pack

• Daily planning dashboard in Notion or Trello

Bonus ideas to add value:

• Morning & evening routine planners
• Weekly reflection + intention setting sheets
• “What to delegate vs delete” decision tree

9. Building Healthy Relationships

Why this matters:

Strong relationships are essential to a fulfilling life, yet many clients struggle with boundaries, communication, and emotional safety. This course supports them in creating deeper, more authentic connections.

How to deliver it:

• Conversation starter cards or guided dialogue exercises

• Short video series on core relationship principles

Bonus ideas to add value:

• Relationship workbook with journal prompts
• A “repair script” pack for tough conversations
• Emotional needs checklist
• A values alignment worksheet for couples or close relationships

10. Life Transformation Blueprint

Why this matters:

Many clients feel stuck and don’t know where to begin their transformation. This course offers them a structured roadmap to reset, realign, and redesign their life, using your coaching framework.

How to deliver it:

• A 5-module video or email course

• Printable transformation workbook with milestones

• A journaling roadmap for self-paced discovery

Bonus ideas to add value:

• A “before and after” life vision map
• Goal mapping or vision board templates
• Audio reflections for each phase of the transformation

11. Discovering Your Core Values

Why this matters:

When clients aren’t clear on their values, they often feel disconnected, unfulfilled, or misaligned in their work and relationships. This course helps them get crystal clear on what really matters.

How to deliver it:

• Values discovery workbook with guided prompts
• Scenario-based exercises to apply values in real life
• Printable value sorting cards

Bonus ideas to add value:

• A “values in action” tracker
• A decision-making filter based on values
• Monthly values reflection journal

12. Emotional Intelligence

Why this matters:

Emotional intelligence helps clients regulate emotions, improve communication, and increase personal and professional success. It’s an essential skillset that enhances every area of life.

How to deliver it:

• Self-paced workbook and EQ assessment tool

• Audio trainings on key EQ concepts (e.g., emotional regulation, empathy)

• Reflection journal with emotional vocabulary builder

Bonus ideas to add value:

• “Name that feeling” emotion wheel
• Scenario-based response guides
• EQ skill tracker for daily practice

Need more inspiration?

Download the full 20-course idea checklist to keep your creativity flowing and map your next coaching product fast.

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