SEO for Etsy sellers – the ultimate crash course

In this SEO for Etsy sellers guide, I want to help you tame the SEO monster.  Then you can reap rewards by using its mighty power for good.

Oh, my goodness, when I think back, SEO terrified me. I avoided it like the plague.

I pretended that SEO didn’t exist.

And because I avoided it I got very few sales when I first started.

It seemed so complicated and I never got it or understood what to do.

Finally, I knew I would have to do something about my terrible sales and poor results or face the consequences and shut up shop.

And when I learned the tips and techniques that I’m about to share with you now, I realised SEO is actually not that complicated.

And when you use it right it leads to some magnificent results.

SEO for Etsy sellers – it’s simple, really

So, I’m going to break SEO down into friendly bite-size pieces.  I’ll walk you through some simple SEO strategies that will bring your Etsy shop more traffic, conversions and sales.

This post is the first part of a 4-part blog series which dives deep into how Etsy SEO work.  Moreover, it tells you exactly what you need to do to grow a profitable Etsy shop.  Be sure to check out the other posts too:

• How to Get Found on Etsy Using Etsy Search
• How to Find Keywords for Etsy SEO
• Where to Place Keywords for Successful Etsy SEO

Let me dispel the fear that you have around SEO.

I promise if you spend a little time with me now, you’ll go away feeling you can’t wait to take action and get started.

In fact, the beauty of SEO is that even starting with a small strategy can make a big impact.

Let’s get started

So, to get started – SEO stands for Search Engine Optimization which is simply a way for your people to find you and your products online.  If you have great SEO, Etsy are happy and send you lots of lovely traffic so you can make sales.  If you have bad SEO, then Etsy send you very little in the way of customers.  Therefore, SEO is essential for Etsy success and something you should pay attention to right from the get-go.

But before we get going – first make sure your shop is tip-top

Before you even start to think about addressing SEO for your Etsy business you need to have a good hard look at your Etsy shop to make sure that when your customers find you, they get excited by what they see and want to stick around.

Awesome product photos, clear titles and well-written product descriptions, complete shop policies and about section all help to achieve the look of a well-cared for shop.

You also want to make sure that your shop appears full of beautiful, desirable items.

Aim to have no less than 50 items as this makes your shop appear more established and increases the chance that a customer will find you in a search.

You want to be sending your customers to a gorgeous storefront that is a real pleasure for them to shop in.

Have a look at these posts for some ideas on how to optimize your shop.

Ok, now your shop is in order, let’s get started with the SEO.

Why SEO is essential for successful Etsy sellers

When a customer searches in Etsy, Etsy determines which shops are most relevant and produces a rank list.

Where your shop appears on this rank list depends on multiple factors like:

• How you use relevant keywords in your title, tags and descriptions
• You’ve chosen relevant attributes and categories for your items
• That you’ve produced high quality listings
• That customers have a 5-star experience interacting with your shop
• How recent your items are

Make sure that your shop covers all of these factors and Etsy will reward you by sending you crowds of customers all desperate to buy what you are selling.

My Ultimate SEO Crash Course for Etsy Sellers walks you through everything you need to know about SEO for your successful Etsy business.  It’s free and gives you actionable strategies that you can use to improve your SEO.  Implement its advice and watch your Etsy shop traffic and sales soar.

SEO is a slow process

As you work on your Etsy SEO be mindful that SEO is a slow process and takes time to show effects.  Follow the advice here, and then be patient, relax and wait for Etsy to catch up.  It usually takes 1 – 2 months to see results.   

Understanding SEO and having the patience to wait for the awesome sales and traffic coming your way is great but what if you want some support to help you on your journey too?  I found this post and this post really helpful as they explain SEO in simple easy-to-understand terms.

In addition, remember that I’m here to help you too. Let me know in the comments what challenges you’re having with SEO.  If SEO is causing you a headache, you can link me to one your listings – I’d be happy to take a peek and think of ways to help you fix it.