How to get found on Etsy using Etsy search
Wondering how to get found on Etsy? Well, you’re in the right place. In this post, I am going to walk you through 5 ways to help you show up in an Etsy search.
I also have a SEO checklist you can use to make sure you are covering all of the steps and not missing anything essential.
The checklist is free with my free SEO Crash Course for Etsy Sellers and you can grab your copy by signing up to my email list below.
Get found on Etsy by appearing on the first page
A customer searches for the exact items they want to buy. Therefore, you need to make sure that your products show up in this search.
Your search ranking documents where you appear in the search.
Your goal is to appear on the first page of search results so that your customers can find you easily.
The Etsy search looks for the following factors:
1. Tag and title relevancy
Whatever a customer types into Etsy search needs to match the titles and tags for your product. Phrases work better in search than individual words.
So, for example “wild one party evite” will feature higher in a search than listing products with “wild one”, “party” and “evite” as separate words.
If a phrase or word appears in the title and tags for a listing then it will appear higher in a search.
Words at the beginning of a product’s title are more important than words at the end.
2. Item attribute relevancy
Etsy lets you add attributes to the product listing to give information about things like the colours or uses of your products.
The information from these attributes contributes to the Etsy search too.
So, select as many attributes that are relevant to your product to increase your product’s search ranking.
3. Listing quality
Your listing quality is all about how well your products do in a search.
If a customer clicks, favourites, or buys your product after they’ve found it in a search, then this boosts your listing’s quality score.
4. Customer experience
Etsy want people to have an amazing experience when they buy something so that they keep coming back for more.
To measure a customer’s experience, they take into account your customer reviews and the way your shop looks.
If you have consistent 5-star reviews, a completed About section, and completed shop policies, your placement in a search will be higher.
5. Recency
New items appear higher in a search than older items. Therefore, if you’ve recently listed an item, this will make it easier to find than an older item.
So when an item in your shop auto-renews, for example after a sale, it will appear at a higher ranking in a further search.
And when you add new items to your shop, these will also experience this recency boost.
Etsy wants shops to continue adding new items and so rewards you for doing so.
Some people manually renew listings as a tactic. Alternatively, you can use an automated service like Etsy On Sale to take advantage of the recency effect.
It costs $0.20 to renew each listing, however, so this might be a strategy you only use occasionally.
Get found on Etsy with my free Etsy SEO Course
Think you’d like a little more help with figuring out SEO?
This SEO Crash Course for Etsy Sellers tells you exactly what you need to know.
Join my email list below and get instant access to your free download.
So how are you feeling about SEO now? Have any questions you want answering? If so, drop me a line below in the comments.
Get found on Etsy – further reading
To read more about this subject, this post explains Etsy SEO clearly.