How Coaches Can Make Money with PLR Templates

Private label rights (PLR) templates give coaches the ability to make money online without starting everything from scratch.

When you buy a PLR product you get rights to modify and sell it as your own. Articles, ebooks and courses are already written and designed; you only add your name, change the branding and make it fit your message.

PLR saves months of work and gives you instant access to ready‑made content you can resell.

It frees your time so you can focus on life coaching, serving clients and building your business.

Why PLR templates are good for coaches

• Time saving – PLR digital products let you skip the writing and design phase. Instead of spending months developing a workbook or course, you can launch in days. This means more time for coaching and growing your business.

• New streams of income – PLR products are assets you can rebrand and sell. They allow you to create digital products, kits and workshops that you can offer to a wider audience.

• More ways to serve clients – Some clients want DIY solutions before investing in one‑to‑one coaching. Digital products like templates and planners give them options.

• Low cost and easy to customize – Good PLR products cost between $5–$50. You can use tools such as Canva, Google Docs or Word to change colours, add your logo and personal notes. Even coaches with basic Canva design skills can personalise PLR content in under two hours.

Types of PLR products coaches can use

Different PLR product types create different money making ideas for your business:

→ Online courses – PLR courses come with lesson plans, slides and sometimes videos. You can rebrand them and sell them on platforms like Teachable or your own site.

Courses command premium prices; a course you buy for $30 can sell for $200–$500 after customization. Bundling several courses into a training program increases perceived value and profit.

→ Ebooks and workbooks – PLR ebooks are versatile. They can be used as standalone products, bonuses or lead magnets to build your email list.

Workbooks require action from readers and strengthen connections. Customizing an ebook by adding case studies, worksheets and your expertise makes it unique.

→ Templates and worksheets – Templates help clients set goals, track progress, plan a business or reflect on personal growth.

According to experts, successful coaches stock templates covering goal‑setting, progress tracking, self‑assessment and other exercises. You can sell templates individually, bundle them with coaching packages or offer them as bonuses.

→ Membership site content – PLR content can fill a membership site quickly.

Membership sites offer recurring revenue and let you serve more clients. They provide gated content like premium videos and worksheets, engagement tools such as forums, and live sessions. A great idea is to  buy PLR to fill your membership site so you don’t spend months creating material.

→ Lead magnets and email series – PLR checklists, worksheets and reports can be offered as freebies to collect emails. A strong email list is essential for getting clients.

You can offer downloadable PDFs or webinars in exchange for an email address.

How to make money with PLR templates

Here are concrete ways coaches can earn money using PLR templates. Each idea builds on the product types above.

1. Sell premium courses and programs

PLR courses give you a head start on curriculum and marketing materials. You can:

• Rebrand and teach – Add your branding, examples and stories to each lesson. Record video introductions and conclusions for a personal touch.

• Bundle for higher value – Combine courses on related topics (e.g., goal‑setting and productivity) to create a comprehensive program. High‑value bundles can sell for $500 or more.

• Upsell coaching – After students finish your course, offer group or one‑to‑one coaching. Courses act as a funnel into higher‑ticket services.

2. Create and sell digital books and kits

Ebooks and workbooks are easy to customize. You can:

• Publish ebooks – Use PLR ebooks as mini guides or deep dives into topics like mindset, productivity or career planning. Add your expertise and examples to stand out.

• Design interactive workbooks – PLR workbooks come with exercises. Encourage clients to fill them out; interactive workbooks often outperform regular ebooks.

• Bundle them into kits – Combine ebooks, workbooks and templates into “success kits” for different goals (e.g., a career change kit with resume templates, interview prep worksheets and job search planners). Bundles have higher perceived value and support higher prices.

3. Offer templates and planners

Templates and planners can be standalone products or bonuses. To make extra money:

• Sell single templates or bundles – Goal‑setting worksheets or business plan templates can be sold individually or in themed bundles.

• Include in coaching packages – Add worksheets and planners as bonuses to your coaching packages. Clients feel they are receiving extra value.

• Target popular niches – Choose planners about business strategy, wellness, habit tracking or budgeting to tap into large markets.

4. Launch a membership site

Membership sites provide passive income and help you keep clients engaged. Steps include:

• Curate content – Organize PLR ebooks, videos and templates into monthly themes so members see a clear learning path.

• Deliver ongoing value – Offer live Q&A calls, webinars or community forums. Membership sites allow you to serve hundreds of clients at once.

• Use PLR to save time – Instead of creating new content each month, use PLR templates to stock your library.

• Price and model – Choose a subscription model such as a paid newsletter, dripped content or paid community. Even a low monthly fee adds up when you have many members.

5. Build your email list with freebies and tripwires

To get clients, you need people to know you. PLR helps:

• Create lead magnets – Offer free checklists, worksheets or short reports in exchange for an email address. Coaches have used PLR content to make powerful lead magnets that attracted thousands of new leads.

• Use pop‑ups and webinars – Add pop‑ups or slide‑ins on your site to share your lead magnet. Host a webinar using PLR slides and ask attendees to sign up.

• Send a nurture sequence – Use PLR articles or affirmations to create automated weekly emails that inspire and educate your audience. These emails warm prospects up for your paid offers.

• Offer tripwire products – After someone gets a freebie, offer a low‑priced PLR product (e.g., a mini course or planner). You can use this PLR content to create a “tripwire” product that converts leads into paying customers

6. Sell physical products and printables

PLR materials are not limited to digital use. You can turn PLR quotes, journals or affirmations into physical books or planners.

You can translate PLR content into another language, add images and create a video to reach the international market.

Or use inspirational graphics to make a physical coffee table book for clients.

These ideas show how PLR can be repurposed beyond digital files and create new ways to earn money.

7. Repackage and repurpose content

• Repurpose across platforms – Turn a PLR presentation into an infographic for social media. Use quotes from PLR products for Instagram posts or daily prompts.

• Translate and localise – As seen above, translating PLR content into other languages opens up new audiences.

• Create email series – Build a year‑long motivational email sequence using PLR affirmations

Marketing your PLR products

Creating a product is only half the job. To make money, you need to promote it. Here are simple marketing tips:

• Build a strong email list – A good email list is like a VIP section for your business. Without it, selling is hard. Use lead magnets and webinars to grow your list.

• Promote across channels – Use social media, email marketing, content marketing and affiliate partnerships to get your products in front of people. Tailor your message for each platform.

• Pre‑sell your courses – Before launching a course, offer it to your list at a special price to create buzz and generate early revenue. Pre‑selling also gives you testimonials and feedback.

• Optimise your sales pages – Write clear headlines, include course descriptions, case studies and calls to action. Even PLR bundles sometimes include sales pages and emails to help you get started.

• Optimise your sales pages – Write clear headlines, include course descriptions, case studies and calls to action. Even PLR bundles sometimes include sales pages and emails to help you get started.

Skills to learn for success with PLR

While PLR cuts creation time, certain skills make your products better and help you earn money:

→ Basic design skills – Learning to use Canva or similar tools helps you customise templates quickly. You can change colours, fonts and layout to match your brand.

→ Branding and voice – Add your stories, examples and expertise to make products feel unique. This adds value and sets you apart.

→ Marketing and sales – Understanding email marketing, social media and copywriting is essential for how to get clients and how to make money. A good sales page with testimonials and clear calls to action increases conversions.

→ Legal awareness – Always check licensing terms. Most PLR licenses allow you to rebrand, modify and sell products, but some have restrictions on how you can resell them.

Why you need PLR in your coaching business

PLR templates provide coaches with a powerful shortcut to make money online.

They let you create ebooks, courses, planners and other resources in a fraction of the time, freeing you to focus on what you love – helping people.

By customising PLR content, building membership sites, using lead magnets to grow your email list, and promoting across channels, you can develop multiple streams of passive income and ways to make extra money.

With a little creativity and attention to branding, PLR products become valuable tools that support your clients’ success and your own financial growth.

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