Unlock The GROW Model: Help Clients To Triumph Today

The GROW coaching model is one of the most popular frameworks used in coaching, and for good reason.

It’s simple, easy to remember, and incredibly effective at helping clients achieve their goals. 

In this blog post, we’ll break down the GROW model step by step and show you how to use it in your coaching practice.

What is the GROW Model?

The GROW model was created by Sir John Whitmore and his colleagues in the 1980s.

It’s a simple framework that helps coaches guide their clients through a structured conversation, from setting goals to creating actionable steps.

The acronym GROW stands for:

• G: Goal – What does the client want to achieve?

• R: Reality – Where is the client now?

• O: Options – What could the client do to move forward?

• W: Way Forward/Will – What will the client do next?

Let’s take a closer look at each step.

Why Use the GROW Model in Coaching?

The GROW model is liked by coaches because it’s practical and easy to use.

Here’s why:

• It provides structure: Coaching sessions can sometimes feel unorganised. The GROW model keeps the conversation focused and on track.

• It encourages self-discovery: Instead of giving advice, the GROW model helps clients find their own solutions.

• It builds accountability: By the end of the session, clients leave with clear action steps they are committed to.

Breaking Down Each Step

Step 1: Goal

The first step is to help the client define their goal. This could be a short-term goal for the session or a bigger, long-term goal. A clear goal gives the session direction.

Questions to ask:

• What do you want to achieve today?
• What would success look like for you?

Tip: Encourage clients to set goals that are meaningful to them. Goals that align with their values are more motivating.

Step 2: Reality

Next, explore the client’s current situation. Understanding where they are now will help identify what’s working, what’s not, and what’s holding them back.

Questions to ask:

• Where are you now in relation to your goal?
• What challenges are you facing?
• What have you tried so far?

Tip: Create a safe space for clients to be honest. Avoid judgment and focus on listening.

Step 3: Options

This step is all about brainstorming ideas and possibilities. The goal is to help the client explore different ways they could move forward.

Questions to ask:

• What could you do to move closer to your goal?
• What options do you see?
• Who or what could support you?

Tip: Resist the urge to jump in with your own suggestions. Let the client lead the way, but feel free to guide them with open-ended questions.

Step 4: Way Forward/Will

How to Use the GROW Model in Your Coaching Practice

Here’s a simple process for using the GROW model in your sessions:

1. Start by asking open-ended questions for each step.

2. Take notes to track the client’s responses.

3. Summarise what the client says to ensure clarity.

4. End the session with a clear plan that the client feels confident about.

Example Scenario: Let’s say your client wants to improve their time management.

You might:

• Help them set a goal like “Create a weekly schedule I can stick to.”

• Explore their current reality by asking what their current schedule looks like and what challenges they face.

• Brainstorm options such as using a planner, setting reminders, or delegating tasks.

• Create a way forward by deciding which tools they’ll use and when they’ll start.

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