PLR for Coaches: How to Make Money with PLR Templates
What Is PLR for Coaches?
PLR stands for Private Label Rights. It is content that comes with a licence giving you permission to edit and use it in your own business.
For coaches, PLR can include things like workbooks, worksheets, journals, planners, ebooks, courses and Canva templates.
You can usually change the colours, fonts, images and wording, add your own ideas and examples, and make the finished resource fit your coaching niche.
The exact rights depend on the licence that comes with the product, so it’s always worth checking what you are allowed to edit, share or sell before you use it.
That flexibility is what makes PLR for coaches so useful. You get a ready-made starting point, while still having plenty of scope to create a resource that fits your own business.
How Can Coaches Make Money with PLR Templates?
There are several ways to turn PLR templates for coaches into products that people can buy.
One of the simplest is to take a PLR resource and customise it for a specific topic. For example, a general goal-setting workbook could become a 90-Day Goal Setting Workbook for Business Coaching Clients, or a self-reflection journal could be adapted for career, wellness or life coaching.
You could use PLR to create:
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Coaching workbooks and worksheets
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Journals and planners
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Ebooks and guides
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Mini courses and workshops
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Client resource packs
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Challenges and action plans
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Lead magnets that introduce people to your paid offers
The more closely the finished product matches what your audience is looking for, the more useful it becomes. The aim is to take the PLR as your starting point and shape it around your own coaching niche, knowledge and customers.
Why Use PLR Instead of Creating Everything from Scratch?
Creating a useful coaching resource takes more than writing a few pages. You need to decide what to include, organise the content, write the exercises and prompts, and then design the finished product.
PLR templates for coaches give you much of that structure from the start.
You can choose a resource that fits the topic you want to cover, customise it with your own branding and ideas, and spend more of your time making it relevant to your audience.
This can be especially useful if you want to build a collection of digital products. Instead of starting with a blank page each time, you have content that you can develop into something that feels like part of your own brand.
PLR Products Coaches Can Create and Sell
One of the biggest advantages of PLR for coaches is the number of different products you can create from it.
A workbook could become a paid download in your shop. A collection of worksheets could become a coaching toolkit. A set of lessons could be developed into a mini course, while journal prompts could become a printable journal or planner.
You can also combine several related PLR templates into a larger product. For example, goal-setting worksheets, action planners and progress trackers could be packaged together as a complete goal-setting toolkit.
This gives you plenty of ways to create products at different price points and build a collection around the topics your audience already comes to you for.
Where Can Coaches Sell PLR Products?
Once you have customised your PLR templates, you need somewhere to sell the finished products.
You could add digital products to your own website or online shop, or sell them through a marketplace such as Etsy. You can also sell resources directly to your existing audience through your email list or social media.
Think about where your ideal customer is already looking for help. Someone searching Etsy for a goal-setting workbook has a different buying intent from someone reading your coaching blog, so your product title, description and keywords should match the platform.
You can also use smaller digital products to lead people towards your other offers. A paid workbook, for example, could introduce someone to your approach before they buy a course, join a membership or work with you in another way.
Always Check the PLR Licence
Before you buy or sell anything made from PLR, check the licence that comes with the product.
PLR licences can vary. Some allow you to edit the content, add your branding and sell the finished resource to your customers. Others place limits on how the content can be used or where it can be sold.
Pay particular attention to whether you can:
- Edit and rebrand the templates
- Sell the finished product
- Use the content with coaching clients
- Include it inside a course or membership
- Sell it on marketplaces such as Etsy
- Give the editable files to your customers
Keeping a copy of the licence with your purchase is useful too. It means you can easily check your usage rights later as your business and product range grow.
There are a few other things worth thinking about when working with PLR, from quality and originality to keeping your products consistent. I’ve covered these in more detail in my guide to overcoming the challenges of using Private Label Rights.
How Much Can Coaches Make Selling PLR Products?
There is no set amount you can earn from PLR products. Your income will depend on what you sell, how you price it, the size of your audience and how people find your products.
The useful part of the model is that one finished product can be sold many times.
For example, you might create a £15 coaching workbook and sell 20 copies in a month. That would bring in £300 from one digital product. Build a collection of related resources, and customers may buy several products from you over time.
You can also create bundles or larger toolkits at a higher price. This gives customers a choice between buying one resource or getting a collection covering a whole topic.
For coaches, this can create an extra income stream alongside coaching, courses, memberships and other services.
How to Choose PLR Templates for Your Coaching Business
The quality of the PLR you start with matters. Look for templates that fit the type of product you want to create and give you plenty of room to make them your own.
Check that the content is useful and well organised, the design is easy to edit, and the licence covers how you plan to use the finished product.
It also helps to choose PLR for coaches that is already close to your niche. A career coach, for example, might look for templates around career planning, confidence, goal setting or professional development.
Starting with relevant content means you can spend your time adding your own expertise and creating a product that feels right for your audience.
Ready to Create Your Own Digital Products?
PLR can give you a much faster starting point for creating products for your coaching business.
If you’re looking for editable templates, workbooks, coaching tools and digital products that you can customise, take a look through my Coaching Resource Library.
You’ll find ready-made resources covering a wide range of coaching topics, with editable Canva templates you can adapt for your own business.
