What digital product should you sell?

It’s wonderful that you’ve taken the first step and decided that you want to open an Etsy shop selling digital products.

So, to get started our first task is to narrow down exactly why you should be selling digital products and then decide what digital product you will sell.

Why should you sell digital products?

There are so many reasons that you need to be selling digital products.

For example, you can:

  • Add streams of passive income to your business
  • Have no storing or shipping physical products
  • Have a low risk and cheap to produce product with virtually no start-up costs

So, if you want to work as little as possible and enjoy earning a passive income as you sell content over and over again then digital products are definitely for you.

What digital product could you sell?

I’ve compiled a list of digital product ideas to help you narrow down what you want to sell online to earn your passive income. (This list is available as a PDF download at the end of this module.)

1. eBooks

These are probably the simplest digital products to produce and sell online.

The best selling ebooks are usually how-to guides, so if you have knowledge about a particular area or a passion you want to share – you might consider writing an ebook.

Selz has some great ideas on how to produce and sell your ebook.

2. Digital art and printables

Digital art is fun to make and sells extremely well.

Your customer can either use your product in their own creations or print it out and use instantly.

You can use online platforms such as Canva or subscribe to Adobe and use InDesign, Illustrator or Photoshop to make your products.

Some ideas include:

  • Patterns and textures
  • Clip art
  • Vector graphics
  • Business logo packs
  • Greeting card designs
  • Printable wall art
  • Printable games
  • Printable colouring pages
  • Printable wedding invites
  • Printable party invites
  • Printable party decorations
  • Printable party tags
  • Printable scrapbook papers
  • Phone evites

Have a look at my shop Abbey Gate Designs for some ideas of the sorts of things you could create.

3. Templates

You can make a huge variety of templates to sell. Popular ones include:

  • Business card templates
  • Powerpoint templates
  • Photoshop templates
  • Blog or web graphics
  • Social media graphics
  • Phone backgrounds
  • Email scripts / swipe files

Go to Creative Market for lots of inspiration. For example, I found this gorgeous PowerPoint template:

4. Software

If you are able to code, then there are lots of digital product ideas you could use:

  • WordPress themes
  • Website templates
  • Mobile apps
  • Video games
  • Plugins
  • Web-based applications or software

WATDesignExpress.com are graphic designers and web developers who create beautiful website templates.

5. Photography

  • Stock photography
  • Mock-ups
  • Photoshop actions

Any keen photographers can use their skills to produce high-quality photos for bloggers and website owners. With some photoshop skills, you can always consider making mock-ups from your photos too. Have a look at Graphic River for inspiration.

6. Audio and music

There are many different types of audio digital products such as:

  • Podcasts
  • Audiobooks
  • Foreign language lessons
  • Karaoke
  • Sound effects
  • Musical tracks
  • Audio clips
  • Ringtones and jingles

For example, Ditto will release your music for you and help you to create a launch strategy so that you can see your music appear in the world’s music stores and keep 100% of everything you earn.

7. Documents

Examples of the types of documents you might like to sell include:

  • Resumes
  • Lead magnets
  • Checklists
  • Guides
  • Action plans
  • Forms
  • Spreadsheets
  • Contracts

Here KICKRESUME offers the opportunity to search and use resumes by people who got hired by the world’s top companies.

8. Education

e-Learning is a huge industry with course providers offering education in many niche areas. Examples of learning material digital products include:

  • Courses
  • Workshops
  • Resource libraries
  • Online community groups
  • Membership sites
  • Workbooks
  • Worksheets
  • Lesson plans

Teachable helps you to easily create an online course with their powerful yet simple all-in-one platform.

9. Planners and organizers

These are extremely popular to help people set their personal goals and plan out daily tasks.

Examples include:

  • Printable journal prompts
  • Printable calendars
  • Printable planners
  • Habit trackers
  • Progress trackers

My Etsy shop MiriCampbell has a number of planners and printable tool kits designed to help your business growth.

10. Patterns

Offering instant download patterns for different craft activities can be very lucrative. Ideas for the types of patterns you could produce include:

  • Sewing patterns
  • Craft templates
  • SVG Cricut files
  • Knitting patterns
  • Crochet patterns

For example, here is a cute knitting pattern for Bill the Pigeon available from the Etsy shop knitforvictory

So there you are – lots to choose from…

To help you decide what digital product you want to create, I’ve included a handy PDF checklist for you. You can download it from the teaching notes attached to this module

I hope these ideas have inspired you and given you an idea about the digital product you will create and sell.

What will you create? I’m so excited to find out.

Let me know in the comments below!

Now you have an idea of what digital product you’ll make click on Complete and Continue button above and we’ll move on to how to make your product to sell in your Etsy shop.

Download a list of digital products